This framework has a simple objective: to help all parties in the digital advertising chain ensure they comply with the EU’s General Data Protection Regulation and Privacy Directive when processing personal data or accessing and/or storing information on a user’s device. This includes cookies, advertising identifiers, device identifiers and other tracking technologies.
Ogury Choice Manager SDK is IAB ready, which means that it can be easily integrated with the IAB consent framework for mobile apps and websites.
Using the IAB Framework, first-parties (Publishers) can enable third-parties (data collectors) to process user data on one of the legal bases of the regulation.
After the interaction between the end-user and the Consent Notice (or Consent Management Provider UI), the consent info is stored in the consent string (the method used by the IAB framework), further passed between concerned entities.