Reporting section allows Publishers to track the number of Consent Notice impressions, approvals, refusals and other user behavior. To obtain more detailed information, you can filter data by country, device type and custom date range. Reporting provides data in numeric, percentile and graphical form.

Tracking Approvals

Each time the Consent Notice is presented to the User, Ogury CM is recording this event as an Impression. The User’s reactions on those impressions are called Replies and are divided into four categories depending on the action performed by the User: Full or Partial Approvals, Rejections and No Replies. For example. When the User is displayed with the Consent Notice and clicks “Yes, I agree” button, his action is recorded as 1 Impression and 1 Full Approval. Total amount of approvals and impressions is presented on the second report, called Impressions.

Tracking Users

Each time the User starts the app, Ogury CM records his visit. Each user is categorized according to his reply on Consent Notice as a Consented User, Partially Consented User or Unconsented User. There is also category of No Reply Users, who closed the app not giving any reply. According to the settings, Consent Notice can be presented to Users every day, every 7, 15 or 30 days. User’s visits are recorded by Ogury CM regardless Consent Notice was showed or not. Total amount of Users, divided by their reply is presented on the third report, called Users.

KPI Definition

Impressions: Number of Consent Notice impressions in the date range

Approval Rate: Share of Consent Notice impressions that were fully approved or partially approved in the date range

Payment Rate: Share of Fair Choice Consent Notice impressions that lead to a payment in the date range. This metric is displayed only if you are part of the authorized organization for the Fair Choice feature. If you are interested, please contact consent@ogury.co with an email registered on the platform. If you are eligible, the feature will be enabled.

Active users: Number of distinct users that started the Ogury Consent Manager SDK (equals to an Analytics tool Active Users if the SDK is integrated at the app start) in the date range

Consent rate: Share of Active Users in full or partial approval status at the end of the date range

Paying user rate: Share of Active Users with a valid paiement at the end of the date range. This metric is displayed only if you are part of the authorized organization for the Fair Choice feature. If you are interested, please contact consent@ogury.co with an email registered on the platform. If you are eligible, the feature will be enabled.