| Name | Definition |
| IAB | The Interactive Advertising Bureau (IAB) is an advertising business organization aiming at providing standards and legal support for the online advertising industry |
| TCF | The Transparency and Consent Framework is a set of specifications, defined by the IAB in order to help the Advertising industry to comply with the GDPR |
| CMP | A Consent Management Platform is a dedicated platform aiming at collecting, storing and return the consent regarding the personal data processing of individual data subjects |
| IAB Consent String | Also called Daisybit or TC String, a consent string is an encoded document allowing the registered vendors to share the transparency and consent signal in a standardized and optimized way |
| Purpose | Purposes are individually-consentable data uses |
| Special Purpose | Purpose for processing personal data on which the end-user is not given a choice in the CMP. |
| Feature | Method of data use or data sourcing that overlaps across multiple purposes. Features must be disclosed at the point of collection. |
| Special Feature | Feature used for one or multiple purposes for which the user is given the choice to opt-in separately. |
| Vendor | The term vendor refers to registered companies seeking consent from the user |
| Processor | Refers to a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller |
| Controller | Refers to a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data |
| DCO | Dynamic Creative Optimization |
| Consent Notice | The Consent Notice is the form that is displayed to the user to get their choice regarding the processing of their personal data |
| Incremental Notice | The incremental Notice is a specific case of the Consent Notice where the user already gave his consent and we want to ask for his consent for new vendors |