When using the blocking controls built into Ogury Intelligent Monetization, there are several options for controlling the ads that appear in your apps. Blocking controls may be applied on a single Asset level for the moment.

The following options are available for ad blocking:

• IAB Categories:
  By clicking on IAB Categories, a new drawer will be opened where you can choose to block ads from general categories such as Law, Gov't & Politics, Personal Finance, Real Estate. By default, non categorized, Non-Standard Content & Illegal Content are already blocked for your app.
  
  
• Advertiser Domains or Apps:
  You can block ads from specific advertiser URLs or Apps. For example, you might not want to show your competitors' ads on your Assets.

 Keep in mind that blocking any ad lowers your potential earnings, as it reduces competition for your ad space, by removing advertiser bids from the auction. We suggest blocking only those ads that you feel are unsuitable for your Users.

Please note that blacklist policies vary between ad networks and can take up to few days to be fully effective.