Reports menu is designed to provide you a very comprehensive drill down of your monetization performance. There are 5 different types of reports, and a wide range of filtering options, that allow you to easily focus on what’s most important.
Quick summary:
Overview
This report is aggregated for all your Assets (apps and websites). In the top section, in orange, you can see the average values of main KPIs for the last 30 days. Below, there is a chart plotting the selected KPI (Impressions, Clicks, Revenues, eCPM) for the same period. A tabular view of all KPIs per day is available on the bottom of the page.
You also have the option to adjust your period of interest, by selecting e.g. only the past day, 7 days, whole quarter or even entering start and end dates manually:
You have the possibility to further drill down into specific details, by adding filters on top of the chart. You can filter for country, ad format and ad network, and your chart and table get updated accordingly. Here is an example of revenues when filtering for Germany, Interstitial format and Tapjoy network only:
Finally, by clicking on the button with the arrow, in the top right corner of the chart, you also have the possibility to export your desired stats in csv format.
Assets
The Assets menu contains the same as Overview, but on an individual Asset level. On top of the page, you see the current Asset for which the statistics are displayed, and there is also a button to change your Asset choice.
By clicking on “Change”, you are redirected to a new page, where all your Assets are shown. On the very right, you see the option “Select” - clicking here changes the input Asset and puts it on the dashboard.
Network, Ad Format & Country
These dashboards provide a breakdown per Network, Ad Format or Country, respectively, and are based on individual Asset (similar like “Assets” dashboard). You also have the possibility to change reporting period, export stats in csv, and add multiple filters on top of the chart :
