In order to maximize your fill rate from Ogury, it is imperative that you list Ogury in your app-ads.txt or ads.txt file whether you monetize your in-app or web inventory through Ogury.
WHAT IS APP-ADS.TXT / ADS.TXT ?
App-ads.txt is a measure created by the IAB to create transparency in the in-app programmatic ecosystem. This initiative is the mirror of what has been done in the web environment through ads.txt. As a Publisher, you need to create an app-ads.txt / ads.txt file for all your authorized direct and reseller ad partners. Without a validated app-ads.txt / ads.txt file, most DSPs will block sale of your inventory to protect their advertisers from fraud and provide campaign transparency.
Failure to update your app-ads.txt or ads.txt file means you are significantly limiting your ad revenue potential.
HOW TO IMPLEMENT APP-ADS.TXT / ADS.TXT
In order to update your app-ads.txt or/and your ads.txt file, please do the following:
- Specific step for in-app: Provide a developer website in your app store listings. Ensure that the proper developer website URL is accessible in the developer website section of the app store. This is where your app-ads.txt files will be hosted. Without any declared developer website on iOS and Android stores, DSPs won't be able to parse your app-ads.txt file, as a result your ad revenue potential will be limited.
- Create an app-ads.txt / ads.txt file in Notepad
- Upload the file to the root of your website domain
- Validate that the file is taking effect. You can do this by simply appending “/app-ads.txt” or “/ads.txt” to your main domain (as in, https://<your_domain.com>/app-ads.txt and https://<your_domain.com>/ads.txt).
For additional information, please reference the IAB app-ads.txt documentation or ads.txt documentation.
HOW TO GET YOUR [Unique ID] FOR APP-ADS.TXT / ADS.TXT DIRECT
As you are directly integrated with the Ogury SDK, you will need to list Ogury as a direct seller of your inventory. You will need to generate a [Unique ID] and place it into :
ogury.com, [your ID], DIRECT
Please note that this ID is unique per publisher entity (not per application).
Detailed process:
- Connect to your Publisher dashboard, and click on your account detail at the top right corner of the interface. Your Publisher ID will be available for copying and pasting into your app-ads.txt or/and your ads.txt file.
- Replace the UNIQUE_ID in the app-ads.txt or/and the ads.txt line for Ogury:
ogury.com, a0000000000000000000000000000002, DIRECT
HOW TO MAXIMISE REVENUE FROM OGURY THROUGH SSP PARTNERS
Ogury is directly connected with Xandr. Please update your app-ads.txt or/and you ads.txt file with the following line to let your inventory be bought via Xandr:
appnexus.com, 11470, RESELLER
Once this is done, you can contact your Ogury Publisher Manager and start generating ad revenue with Ogury!
In addition to adding Ogury as a direct seller of your inventory, you can further maximize revenue from Ogury by adding SSP partners as resellers.