Metric Glossary – Ogury Help Center

Name	Definition
App	App present in the Google Play Store. We display in Active Insights the top 80 000 apps in terms of user installed base worldwide
Active Users	The share of App Owners who used it at least once in the selected date range
Activity Profiles	App Owners segmentation based on the app usage in the selected date range
Activity Profiles - Inactive Users	App Owners who never used it in the selected date range
Activity Profiles - Low Activity Users	App Owners who had a low usage on the App in the selected date range In case of Monthly selection: Share of App Owners who were active 1 or 2 different days in the last 7 days In case of Half-Yearly selection: Share of App Owners who were active 1 or 2 different days in the last 30 days
Activity Profiles - Medium Activity Users	App Owners who had a significant usage on the App in the selected date range In case of Monthly selection: Share of App Owners who were active between 3 and 5 days in the last 7 days In case of Half-Yearly selection: Share of App Owners who were active between 3 and 10 different days in the last 30 days
Activity Profiles - High Activity Users	App Owners who had a high usage on the App in the selected time range In case of Monthly selection: Share of App Owners who were active more than 6 different days in the last 7 days In case of Half-Yearly selection: Share of App Owners who were active more than 11 different days in the last 30 days
Category	Google Play Store Categories. We also add Games entry, which groups all game sub-categories
Category Market Share	Share of devices where the App was present in the selected date range, which is the amount of devices where the App was present divided by all the devices where an App of the same Category was present In case of Publishers, Category Market Share is the share of devices where at least one of the App of the Publisher was present in the selected date range, among users that owned at least one App of the same Category
Category Rank	App Category Rank is based on the Category Market Share. For instance, App with the highest Category Market Share ranks first
Country	Country of residency of the user. A user belongs to one and only one Country in a selected date range. So far, 30 Countries are available in Active Insights. We only included Countries where the Ogury Panel represents at least 1% of the Country population
Current Rank	Market share rank in the current date range.
Daily Active Users	Share of users that used the App at least once during the day, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the day
Daily Engagement Per User	Average time spent per day and per user on the App
Device	Device type (Mobile or Tablet). A user is associated to one and only one device, and then is associated to only one device type
Exclusive Owners	Users that had only the App on their device in the selected date range
Half-Yearly Active Users	Share of users that used the App at least once during the past 180 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 180 days
Global Market Share	Share of devices where the App was present in the selected date range In case of Publishers, Global Market Share is the share of devices where at least one App of the Publisher was present in the selected date range
Global Rank	Global Rank is based on the Global Market Share. For instance, App with the highest Global Market Share ranks first
Monthly Active Users	Share of users that used the App at least once during the past 30 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 30 days
Ogury Panel	Panel of users worldwide in Ogury's network
Owners	Users that had the App on their device in the selected date range
Possession Growth	Evolution of the App (or Publisher) installed base during the date range, which is the evolution of the volumes of users that had the App (or any of the Publisher's apps) on their device during the date range
Previous Rank	Market share rank in the previous date range.
Publisher	Organization that edited the App on the Google Play Store. Publisher refers to the Google Play Store developers
Rank Change	Market share rank evolution between the previous date range and the current date range.
Retention Rate (Day 1)	Share of users that were active the day after an App usage
Retention Rate (Day 7)	Share of users that were active 7 days after an App usage
Retention Rate (Day 30)	Share of users that were active 30 days after an App usage
Retention Rate (Day 180)	Share of users that were active 180 days after an App usage
Sessions per User	Average number of sessions per active user in the selected date range
Shared Owners	Share of Owners that had both Apps in the selected date range In case of comparison between an App and a Watchlist, Shared Owners is the share of Owners that had the App and at least one App of the Watchlist in the selected date range
Stickiness	Stickiness is used to qualify how well Apps are engaging users on a daily basis In case of Monthly selection: Share of Daily Active Users divided by Share of Monthly Active Users In case of Half-Yearly selection: Share of Daily Active Users divided by Share of Half-Yearly Active Users
Time per Session	Average time spent on the App per session in the selected date range
Watchlist	Group of monitored Apps. Up to ten Apps can be monitored in a Watchlist
Weekly Active Users	Share of users that used the App at least once during the past 7 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 7 days

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