Name |
Definition |
App |
App present in the Google Play Store. We display in Active Insights the top 80 000 apps in terms of user installed base worldwide |
Active Users |
The share of App Owners who used it at least once in the selected date range |
Activity Profiles |
App Owners segmentation based on the app usage in the selected date range |
Activity Profiles - Inactive Users |
App Owners who never used it in the selected date range |
Activity Profiles - Low Activity Users |
App Owners who had a low usage on the App in the selected date range
|
Activity Profiles - Medium Activity Users |
App Owners who had a significant usage on the App in the selected date range
|
Activity Profiles - High Activity Users |
App Owners who had a high usage on the App in the selected time range
|
Category |
Google Play Store Categories. We also add Games entry, which groups all game sub-categories |
Category Market Share |
Share of devices where the App was present in the selected date range, which is the amount of devices where the App was present divided by all the devices where an App of the same Category was present In case of Publishers, Category Market Share is the share of devices where at least one of the App of the Publisher was present in the selected date range, among users that owned at least one App of the same Category |
Category Rank |
App Category Rank is based on the Category Market Share. For instance, App with the highest Category Market Share ranks first |
Country |
Country of residency of the user. A user belongs to one and only one Country in a selected date range. So far, 30 Countries are available in Active Insights. We only included Countries where the Ogury Panel represents at least 1% of the Country population |
Current Rank |
Market share rank in the current date range. |
Daily Active Users |
Share of users that used the App at least once during the day, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the day |
Daily Engagement Per User |
Average time spent per day and per user on the App |
Device |
Device type (Mobile or Tablet). A user is associated to one and only one device, and then is associated to only one device type |
Exclusive Owners |
Users that had only the App on their device in the selected date range |
Half-Yearly Active Users |
Share of users that used the App at least once during the past 180 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 180 days |
Global Market Share |
Share of devices where the App was present in the selected date range In case of Publishers, Global Market Share is the share of devices where at least one App of the Publisher was present in the selected date range |
Global Rank |
Global Rank is based on the Global Market Share. For instance, App with the highest Global Market Share ranks first |
Monthly Active Users |
Share of users that used the App at least once during the past 30 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 30 days |
Ogury Panel |
Panel of users worldwide in Ogury's network |
Owners |
Users that had the App on their device in the selected date range |
Possession Growth |
Evolution of the App (or Publisher) installed base during the date range, which is the evolution of the volumes of users that had the App (or any of the Publisher's apps) on their device during the date range |
Previous Rank |
Market share rank in the previous date range. |
Publisher |
Organization that edited the App on the Google Play Store. Publisher refers to the Google Play Store developers |
Rank Change |
Market share rank evolution between the previous date range and the current date range. |
Retention Rate (Day 1) |
Share of users that were active the day after an App usage |
Retention Rate (Day 7) |
Share of users that were active 7 days after an App usage |
Retention Rate (Day 30) |
Share of users that were active 30 days after an App usage |
Retention Rate (Day 180) |
Share of users that were active 180 days after an App usage |
Sessions per User |
Average number of sessions per active user in the selected date range |
Shared Owners |
Share of Owners that had both Apps in the selected date range In case of comparison between an App and a Watchlist, Shared Owners is the share of Owners that had the App and at least one App of the Watchlist in the selected date range |
Stickiness |
Stickiness is used to qualify how well Apps are engaging users on a daily basis
|
Time per Session |
Average time spent on the App per session in the selected date range |
Watchlist |
Group of monitored Apps. Up to ten Apps can be monitored in a Watchlist |
Weekly Active Users |
Share of users that used the App at least once during the past 7 days, which is the amount of users that used the App at least once divided by the amount of users that had the App on their device during the past 7 days |