Explore the entirety of the app ecosystem
Get all the market knowledge you need with true ownership and real engagement metrics, from within your app’s vertical and beyond.
For instance, let's focus on the Gaming industry. You can also filter on the country and device type to deep dive on a specific market. Ranking is displayed according to the App's market share, which is the share of devices where the app was present in a given market.
Identify your competitors and explore their performance
Now that you had a tour on the market, you can dig into any of your competitors' performance. Active Insights provides a wide range of metrics to analyze app possession and usage patterns.
Beyond main metrics, you can refine your analysis thanks to other reports.
Rank Report brings a summary view of any App's ranking in each market. For instance, we can learn that Angry Birds Evolution experienced a hard time in July 2017 with a slight drop in the Role Playing Games market.
On top of Market Share rankings, you can also explore user engagement. Interestingly, Angry Birds Evolution also faced a drop in terms of Monthly Active Users in July 2017.
Having a quick look at 30 days Retention, we can see that something definitely happened on July 2017 for Angry Birds Evolution.
Monitor your competitors thanks to the Watchlist Report
App exploration is key, but on a daily basis, you might want to compare your app performance with direct competitors. This is why we also added a system of Watchlists to create groups of competitors and ease market monitoring.
You are now ready to monitor your panel!
Note that you can quickly select or add a new watchlist of competitors in the App Explorer section, using the "Compare" shortcut.