Product Overview
App Explorer Section makes it possible to explore any app on the Android app market.
Retention Report presents user retention on the app, in the selected date range. This report can be filtered on any market based on category, country and device type.
Report Details
Scorecards on the right of the report present the last value of the metrics in the selected date range.
It is possible to click on these scorecards to display their metric's daily or weekly trends on the main line chart.
Metrics, Filters & Splits
| Metrics |
| Day 1 Retention Rate |
| Day 7 Retention Rate |
| Day 30 Retention Rate |
| Day 180 Retention Rate |
| Filters & Splits |
| App |
| Category |
| Country |
| Device |
Read definitions in Active Insights Glossary.