Product Overview
App exploration is key, but on a daily basis, publishers might want to compare their app performance with direct competitors. This is why we also added a fourth report: Competition Intelligence. This report allows you to create Watchlists of competitors for an easy monitoring.
Report Details
This report presents a wide range of metrics to back your benchmark. Just as in the App Explorer Section, you can either have a look at the main metrics or jump into usage and retention indicators.
You can create an unlimited amount of Watchlists and up to 10 apps can be grouped in a Watchlist.
Benchmark average is available as a dotted line. It is also possible to plot only some apps or metrics on the line chart.
Metrics
| Report | Metric |
| Overview | Market Share |
| Device Growth | |
| Active Users | |
| Sessions Per User | |
| Time Per Session | |
| Active Users | Daily Active Users |
| Weekly Active Users | |
| Monthly Active Users | |
| Half-Yearly Retention Rate | |
| Stickiness | |
| User Engagement | Sessions Per User |
| Time Per Session | |
| Daily Engagement Per User | |
| Weekly Engagement Per User | |
| Retention | Day 1 Retention Rate |
| Day 7 Retention Rate | |
| Day 30 Retention Rate | |
| Day 180 Retention Rate |